If I was stranded on a desert island and had only one reel to bring, it would be the 7 Plus. We have sold more of these bad boys than any other size in the Hatch line up. From bonefish to permit, steelhead to carp, this reel has you covered.

NEW LOOK: The Iconic Reel retains the now ‘Iconic Hatch window pattern with 6 fins, recalling the original Finatic model. Instantly identifiable and classic, the Hatch look is simply Iconic. However, we were due for a style upgrade that can be seen in the shape of our drag knob - which brings depth - and our ‘H’ brand logo. We now use a bright dip finishing that brings out the shine of the machined parts while also keeping the strong coloring of matte anodize.

MACHINED REEL SEAT: We were the first and now one of the only reel manufacturers to make the reel body out of one piece. It is an expensive way to produce the reel but has the advantage of never having a reel seat loosen up due to galvanic corrosion. For the Iconic, we have reshaped the reel seat for a more contemporary look.

NEW HANDLE/COUNTERWEIGHT: Our new handle design significantly reduces the risk of galvanic corrosion. While we have retained the aluminum handle, it now has a softer look and feel.

NEW SPOOL NUT: New look, similar function, but with a big improvement. On the Iconic we have implemented a one piece design in order to prevent pieces from coming apart.

NEW SPOOL DESIGN: In many ways, the Iconic spool is similar to previous models, but with a few key differences. We have ported the spool arbor which will allow lines to dry better on the reel after use - think of it as ventilation. We have also cut aesthetic holes into the Mid Arbor spools, making it much simpler than before to distinguish between a large and mid arbor.

IMPROVED SEALING: Through better design and concentricity, we have increased sealing by eliminating water entry points through subtracting superfluous components from past models.

IMPROVED STABILITY: The Iconic reel does not utilize a cassette to house the drag system as in past models - instead, it is now built into the body. This has decreased axial runout which creates a more stable and solid design.

NEW DRAG MATERIAL: Our new carbon-filled drag material not only dissipates heat faster but also creates a smoother feel. This is our smoothest drag system to date.